Addressing a decision problem through a bipolar Pythagorean fuzzy approach: A novel methodology applied to digital marketing

Heliyon

Journal Article

Vishalakshi Kuppusamy

Maragathavalli Shanmugasundaram

Prasantha Dhandapani

Carlos Martin-Barreiro

Xavier Cabezas

Victor Leiva

Publication

Year of publication: 2024

Identifiers

Locators

URL: https://doi.org/10.1016/j.heliyon.2024.e23991

DOI: 10.1016/j.heliyon.2024.e23991

Alternative Titles