Addressing a decision problem through a bipolar Pythagorean fuzzy approach: A novel methodology with application in digital marketing

Heliyon

Journal Article

Vishalakshi Kuppusamy

Maragathavalli Shanmugasundaram

Prasantha Dhandapani

Carlos Martin-Barreiro

Xavier Cabezas

Victor Leiva

Publication

Year of publication: 2024

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